Secret Agents

Problem: Not getting leads on social media

Solution: We launched hyper targeted ads for people who are getting harrassed or have been wrongfully terminated

Result: Getting signed cases for $531 vs $1500 industry standard and predictable case signings month over month

$531 cases

Problem: Marketing a medical device directly to healthcare providers through paid social media presents unique challenges: Niche B2B audience: The target audience is extremely specific — practicing physicians in certain specialties who handle ear procedures in-office. Clinical credibility required: Healthcare professionals are skeptical of advertising. The creative needed to demonstrate clinical understanding, not just product features. Regulatory sensitivity: Medical device advertising must be careful with claims and positioning to remain compliant. Long consideration cycle: Physicians don't impulse-buy clinical equipment. The campaign needed to generate genuine interest and facilitate a consultative sales process.

Solution: Provider-First Creative Rather than leading with product features, we built ad creative around clinical pain points. The messaging spoke to the frustrations providers experience with traditional irrigation methods — the mess, the time, the patient discomfort — then positioned the device as the solution. 10 Unique Hooks Per Batch Each campaign batch included 10 unique hook variants to test different angles — from time savings to patient satisfaction to revenue per procedure. This systematic testing approach identified winning messages quickly while preventing creative fatigue in a small audience pool.

Result: 172+ Total Leads $6.79 Blended CPL 64% CPL Reduction 18 Peak Daily Leads

Problem: The Challenge The alternative lending space presents several significant marketing challenges: Saturated market: Dozens of lenders compete for the same audience of business owners seeking capital. Standing out requires creative differentiation, not just bigger budgets. Trust deficit: Many business owners have been burned by predatory lending practices. The creative needed to build credibility and differentiate from "too good to be true" offers. Speed-to-contact is critical: Business owners seeking funding often contact multiple lenders simultaneously. The first to make meaningful contact wins the deal. Diverse audience segments: Business owners in different industries have different funding needs, pain points, and communication preferences.

Solution: 5 Industry-Specific Campaigns Rather than running one generic "business funding" campaign, we built 5 separate campaigns targeting distinct industry verticals: General (US), General (US+Canada), Veterans, Food Truck/Cleaning Services, and Roofers. Each campaign had tailored messaging that spoke directly to that industry's funding needs. AI Voice Agents for Instant Activation The breakthrough differentiator: AI-powered voice agents contacted every lead within seconds of form submission. Qualified leads were transferred live to the sales team — resulting in 329 live call transfers over the campaign period. This speed-to-contact advantage was decisive in a market where the first responder wins.

Result: 12,765 Leads. $4.48 CPL. 329 Live Transfers. 4 Months. A 5-campaign AI video ad strategy across industry-specific verticals — with the veteran segment hitting $1.75 CPL and 57.9% conversion rate, proving segmented narration-style creative dominates in alternative lending. Campaign Period: September – December 2025 (4 Months) | Total Ad Spend: $57,187